Below you will find a small sample of actual customer comments:
(If you require we can request these customers contact you to validate these comments)
"Cheers Chris, this fire is the best thing i`ve ever seen love it, thanks again!"
Paul Hegan - September 2017 - 50 Inch Black TruFlame premium fire
"Looks great with good heat distribution led side lights gives it a relaxing feel"
Nathan James - June 2017
"Gorgeous fire ! And arrived very quickly-very happy ***** five stars"
Shani - January 2017
"Was thinking about buying one of these for a while decided to take the plunge with this one Must admit no regrets it's amazing and wow what a service from the supplier amazing speedy service they'll give Santa a run for his money The flame effects are simply amazing I'm so glad the clocks have gone back soon as I get home turn it on feel so relaxed "
Philip Hunter - November 2016
"The best looking flame effect fire I have ever seen, looks great on a cold night, and good price for what you pay."
Graham Binding - September 2016
This fire is so beautiful.. we have decided to use the stones for now.. and save the Logs for next Christmas time.. the lights around it are lovely.. i can not wait to use the red.. next winter.. what a brilliant price to pay for it.. and it came within 4 days.. well packaged.. order with confidence.. you will not be disappointed. In fact we have just ordered another one for my mum for Mothers day.. :) we know she will love it.
Susan Johnson - July 2016
Arrived as promised....(Even looked good as we took kit from the packaging)...Easy to fit....(just make sure you get the holder plate level ......The Flame effect is really good and i do mean "Really good" you can adjust it ti suit your own requirement...I made a text to the Seller and obtained immediate response.....So all in all, although early days we are very impressed..
Roger Pullen - February 2016
'Mastered the 'Real Flame' Effect'
Alan Barber - December 2015
"Brilliant product , fitted easily and I am no handyman. No noise from fan and LCD flicker effect is great especially when it gets darker in evening. Arrived in only two days - great company, product and price. Well done , all round "
"Much Better than all the £500+ Fires in B&Q - Very Happy Indeed"
Michael Snell - August 2014
Awesome product, lovelt and retro, great communication, a pleasure to deal with!
S Williams 7th November 2013 (2013 88cm White Glass Arched Pebble Fire with 7 LED side lights)
Lovely and quiet, flame effect is amazing!
E Fry 31st October 2013 (2013 88cm Arched Log Fire with 7 LED side lights)
The Fire has just gone on the wall and we are really pleased with it, love the LED back lights.
P Edrew 30th October 2013 (2013 88cm Arched Log Fire with 7 LED side lights)
What a bargain! Especially when comparing to the inferior far more expensive wall mounted electric fires for sale elsewhere!
S Hill 6th August 2013 (2013 88cm Arched Pebble Fire with 7 LED side lights)
I have had the 2013 truflame side led lit 66cm fire for a week and we (wife and i) are very pleased with it. If in the future we want to upgrade to another fire you will shorly get my order. Thank you very much for a great looking fire.
B Radford 29th May 2013 (2013 66cm Arched Pebble Fire with 7 LED side lights)
Very happy with my purchase i will buy from this company again
B Copestick 28th April 2013 (2013 66cm Arched Pebble Fire with 7 LED side lights)
Arrived today, now mounted. Wife loves the effect, great service and prompt delivery!
S Hamilton 22th April 2013 (2013 88cm Arched Log Fire)
This is the second one ive bought, superfast delivery, brilliant again!
D Taylor 25th March 2013 (2013 88cm Arched Pebble Fire with 7 LED side lights)
More than exceeded my expecations - will be buying from again!
M Alvares 15th March 2013 (2013 88cm Arched Log Fire with 7 LED side lights)
Many thanks Fire arrived 10am this morning and had it fitted within half hour, perfect,,,fire is all that I was expecting and looks great 10/10 for all your regular updates etc.
P Field 5th December 2012 (2012 66cm Arched Pebble/Log Fire with 7 LED side lights -Presale)
Thank you so much for the fire received today..it is absolutely stunning..I heartily recommend your Company and I found your communications excellent..tracking accurate and the fire outstanding.. Wonderful value for money ..so glad we purchased presale..!!We could not be more delighted...thank you ..Pam and Len..Bristol.
Pam and Len 5th December 2012 (2012 66cm Arched Pebble/Log Fire with 7 LED side lights -Presale)
"I just wished to confirm receipt of or order. Thank yo so much for an excellent service, I will certainly recommend your company to any future clients. Best wishes for a happy festive time and good trading in 2013."
M Innes 4th December 2012 (2012 66cm Arched Pebble/Log Fire with 7 LED side lights -Presale)
Just to let you know I recieved my electric fire today and I can honestly say that I am absolutely thrilled with it. I can't wait to get it on the wall, I have just got a new flat and am due to move in next week, what a beautiful focal point this will be. Thank you so much for what I would class as a bargain of a lifetime.
A Brannan 4th December 2012 (2012 66cm Arched Pebble/Log Fire with 7 LED side lights -Presale)
My fire arrived today as promised. Thankyou. It is for a flat that I am currently renovating so it has not been installed yet. It seems to be in perfect condition and I cant wait to see it up and running. Your up to date emails of my order have been fantastic and I would recommend you with a 10 out of 10.
V Archibald 4th December 2012 (2012 66cm Arched Pebble/Log Fire with 7 LED side lights -Presale)
"Exceptional customer service. Lovely fire. Best shop i`ve ever used online"
J Price 31st October 2012 (2012 88cm Arched Log Fire with 7 LED side lights)
"Awesome fire, mega quick delivery, looks amazing on the wall, so pleased!"
S Ross 30th October 2012 (2012 66cm Arched Pebble Fire with 7 LED side lights)
"Perfect. Just as described. Quick Delivery. Very Happy Customer - Thank You"
E Chandler 15th October 2012 (2012 88cm Arched Log Fire with 7 LED side lights)
"Excellent item, excellent delivery, many thanks!"
S Boyd Thursday 27th September 2012 (2012 66cm Flat Pebbles/Log Fire with 7 LED side lights)
'Hi i just want to say that i ordered a fire end of July and the company kept me informed at all times when it was due to be delivered they sent me a couple of emails explaining everything i have been very impressed with them, their web site, and there customer service, i have never ordered off the web before and i was a bit dubious about doing it anyway i have received the fire and i would recommend this fire to anyone what they show and describe on the web is exactly what you get it is fabulous not only does it look great, the flame is very realistic for a electric fire and the led lights at the back change colour making it feel that bit more cosy . '
A Cutler Saturday 1st September 2012 (2012 LED Flame Effect 88cm Arched Pebbles Fire with 7 LED side lights) This was was ordered on our PRESALE
"Really pleased with this fire, brilliant flame effect, best price about for LED!"
R Hildreth Thursday 2nd August 2012 (2012 LED Flame Effect 88cm Arched Pebbles Fire with 7 LED side lights)
"Hello mate, got the fire the wife love it thanks a lot i think the wife sister wants one now!"
L Marks Thursday 2nd August 2012 (2012 LED Flame Effect 88cm Log Electric Fire)
"I just wanted to say thankyou for the exceptional customer service you have provided. I have taken delivery of, and tested the new fireplace which we love - amazing value for money"
B Wright Tuesday 31st July 2012 (2012 LED Flame Effect 88cm Arched Pebbles Fire with 7 colour side LEDs)
"Gorgeous fire so happy with it, looks just like the picture/videos thank you!"
J Smith Thursday 21st June 2012 (2012 LED Flame Effect 88cm Arched Pebbles Fire)
"Excellent Delivery, lovely fire and flame effect!"
R Doncaster Tuesday 12th June 2012 (2012 LED Flame Effect 88cm Arched Log Fire)
"Excellent fire, well packaged, very nice fire and soon heats the room up"
V Simpson Monday 11th June 2012 (66cm Acrhed Glass Electric Fire)
"Brilliant in every way Thank you."
C Townsend Sunday 13th May 2012 (66cm Flat Log/Pebble LED Fire)
"Good transaction - TruFlame electric fire is good - easily setup - Thanks"
E Swan Thursday 10th May 2012 (66cm Arched Electric Fire)
"Delighted with fire - ordered sunday evening delivered tuesday morning, wonderful service"
J Gooden Wednesday 25th April 2012 (66cm Arched Electric Fire)
"Really pleased with this fire, it`s lovely and easy to follow instructions."
J Hill Sunday 18th Mar 2012 (90cm Flat Childsafe Fire)
"What a bargin this fire is, perfect, very quiet and natural looking flames!"
A Imlack Wednesday 7th Mar 2012 (90cm Flat Childsafe Fire)
"Great product, well packaged and we would definitely use you again - thanks!"
K Oldroyd Monday 27th Feb 2012 (2012 LED Arched Fire)
"I would like to thank you for your professional approach, especially the way you kept us informed of what the situation was with the fire. I have installed it which was very easy and I am now enjoying the long nights in front of a fire that gives me the opportunity to change the background light to suite my mood. I thank you very much and will be giving your details over to others so they can enjoy a similar experience."
C Berry Tuesday 10th January 2012 (2012 LED Arched Fire)
"I just wanted to write to say thank you for the wonderful service from yourself. I have to admit I was more than a little nervous to make such a considered purchase (for us anyway) over the internet....But I am so, so happy. My fireplace is in and looks amazing. I am absoluterly chuffed to bits!"
S Gregson Sunday 8th January 2012 (2012 LED Arched Fire)
"Received as promised. Easily installed, very pleased. Thanks for your efficient and informative service."
R Bamford Saturday 7th January 2012 (2012 LED Arched Fire)
"Just to say thankyou for your prompt replies and updates. The fire arrived at 8.50am this morning.... as promised!! Thanks again for your prompt and helpful service."
Maurice Lindley Thursday 5th January 2012 (2012 LED Arched Fire)
"Chris may I thank you for the excellent service and great product.Thanks."
Lance Hemming Friday 6th January 2012 (2012 LED Arched Fire)
"I have been searching for an electric fire for the past 12+ months, i have been to more stores than i can count and the quality/realistic look of the flames has been disappointing unless you are prepared to spend over £500, when i found The Electric Fire Store i was slightly reluctant to place an order given the prices and my experiences to date. Great was my surprise and i can recommend this model without hesitation.
Good quality product with realistic flame characteristics and excellent value for money, and very good service and responsiveness from Chris and his team"
Neels and Hille Kriek Fridday 25th November 2011 (2011 90cm wide Flat Fire)
"Just wanted to say a big thank you for the excellent communication during the delivery process for the fire that I pre-ordered. Was very reassuring to know what was happening with my order. The delivery itself was superfast and the fire itself looks fabulous, just what I was looking for and the price was unbelieveable - can`t wait to put it up on the wall!"
Farakh Shafiq Thursday 27th October 2011 (2011 88cm wide Arched Fire)
Justine Westhead Tuesday 20th September 2011 (2011 65cm wide Arched Fire)
"Full marks, stylish with a pretty flame effect and an amazinly fast despatch"
Vince Lees Monday 19th September 2011 (2011 65cm wide Arched Fire)
"1. Excellent after sales service - even contacted me when they were abroad when i had a query with a minor problem"
"2. Goods are top class -will recommend to other and will deal with again"
"3. Friendly service, with REAL PEOPLE at the end of the phone, not automated, press 1 etc."
Diana Whittaker Monday 8th September 2011 (2011 90cm wide Flat Fire with lights)
"Just fitted the fire in my conservatory......amazing flame effect!"
Ian Pickering Monday 1st August 2011 (2011 90cm wide Flat Fire)
"Just to let you know i received my order and it's just what i was looking for. Great value for money and very realistic. Many Thanks. Maz"
Marylinne Barnard Friday 29th July 2011 (2011 90cm wide Flat Fire)
"Thanks very much for delivery of the fire. It looks beautiful and combined with your very efficient service - A great buy -Many Thanks..."
Lynne Hart Wednesday 27th July 2011 (2011 88cm wide Arched Fire)
"So happy, the fire is gorgeous and unbelievable value for money, really fast delivery as well!"
Alexandra Rainey Thursday 7th July 2011 (65cm wide Arched Fire with Pebbles)
"Hot stuff and flaming fast delivery..."
Paul Lewis Tuesday 5th July 2011 (2011 88cm wide Arched Fire)
"Thanks, fabulous quality and brilliant service, packaged really well, we will recommend to our friends..."
Paul Fairclough Friday 1st July 2011 (2011 88cm wide Arched Fire)
"Very fast delivery, very good packaging and a very quiet fire...."
Ryan O`Neil Thursday 30th June 2011 (2011 88cm wide Arched Fire)
"Hi, what fantastic service, delivery was spot on...A real bargain the wall mounted fire is fantastic value and exactly what we wanted, thank you so much."
Stephen Blandford Tuesday 28th June 2011 (2011 90cm wide Flat Fire)
"Brilliant fire, looks great with smart features. Thanks for the quick delivery."
John Redfern Friday 24th June 2011 (2011 88cm wide Arched Fire)
"Exactly as described, modern and contemporary, excellent delivery time, thank you."
David Gove Friday 24th June 2011 (2011 90cm Flat Child Safe Fire)
"Hi, just to let you know my order arrived today. Wow how quick, I didnt even mind the delivery man waking me up at 9am to delivery my lovely new wall mounted electric fire. I have checked it all out of the box and all seems fine, i`m decorating and this will be the 'cherry on the cake' what a bargain, many thanks....."
Elaine Nichols Friday 24th June 2011 (2011 88cm wide Arched Fire)
"Just to say received our electric fire today delighted with it and a big thank you for your excellent service."
Sally Geddes Thursday 16th June 2011 (presale)
"Looks expensive! Great service it came the next day, would recommend to others."
Jayne Andrews Wednesday 15th June 2011
"Wall Mounted fire recevied on 4th June - Many thanks for speedy delivery. Excellent product & value for money."
A C Edwards Thursday 9th June 2011
"Hi, Just 2 say i am delighted with my fire, it is definitely value 4 money. Looks lovely on the wall. Quick Delivery. Many thanks agin. Kristina in scotland."
Kristina Renwick Tuesday 7th June 2011 via Text Message
"Just wanted to let you know that the electric fire has arrived and all is well, many thanks!"
Patricia Vella Friday 3rd June 2011 from Malta (second fire ordered)
"Received the wall mounted fire very quickly as you said and was made to feel comfortable and easy about the transaction, :) thank you!"
Natallie Hill Saturday 13th May 2011
"WOW! What excellent service, paid for the wall fire on Sunday and received it on Tuesday. So happy with the fire"
Sally Hunt Saturday 23rd April 2011
"Absoluterly brilliant, the wall mounted fire is very good quality and the delivery was very fast, many thanks!"
Chris Horgan Monday 4th April 2011
"These wall mounted fires look awesome and quality, top notch!"
Temseel Geoffrey Wednesday 30th March 2011
"Very quick delivery and stunning wall fire. The flame effect is wicked, just like the real thing! Thanks!"
Andrew Canning Thursday 24rd March 2011
"Hi just (23-3-11) fitted wall mounted electric fire curved model 66cm wide. Superb flame flicker and amazing delivery just 2 days from order. Great to get excellent service today. Thank You"
J Wakelin Wednesday 23rd March 2011
"Chris, just had my wall mounted fire put in. It is fantastic, what a bargain. Thank You"
Andrea Nicholson Thursday 10th March 2011